I n six branch stores located in and around Munich extending over a total of 5,600 sqm, Bavaria’s greatest traditional fashion outfitter offers the most beautiful selection of top-class traditional attire and accessories from the leading brands directly from the manufacturer.


Huge Selection for a Perfect Appearance

Lovers of traditional fashion are presented with an incredibly huge selection, such as more than 600 models of dirndl dresses – ranging from traditionally subtle to strikingly stylish. From party outfit and wedding dress to a festive combination for a family celebration, Moser thrills young smart maidens as well as tradition-conscious sophisticated ladies. For this purpose a team of in-house designers creates exclusive collections in strictly limited quantities. Fabrics, buttons, bodice hooks and trimmings especially designed for Moser are made with loving handiwork. This dedication results in a wide variety of unique and innovative traditional attire in addition to renowned brands such as Wenger, Krüger, Hammerschmid, Spieth & Wensky, Giesswein and Countryline. Highlights of the selection are designer labels such as “Fräulein Trentini”,  „Alpenherz“, “ENA Fashion” as well as some young upcoming designers.

Leather Trousers in Abundance

Lovers of traditional fashion will also encounter an unparalleled selection of leather trousers – more than one hundred different styles. The material ranges from simple wild buck and finest goat to chamois tanned deerskin. Whether sumptuously embroidered or styled in an antique fashion, from light cream color to dark mocha: at Moser’s both the wild guy and the down-to-earth man will find a traditional outfit for everyday use or for an Oktoberfest visit. With the popular five-piece set starting at € 189 Moser offers a complete traditional outfit for beginners including Haferl shoes with socks, trousers and jacket. Rustic leather trousers are available for every budget starting at € 119.

High-Quality Service, Expert Consultation and Best Price Guarantee*

Competent and friendly consultation, a generous selection and exchange policy, in-house tailoring and alteration as well as free parking right in front of the entrance (except at Altheimer Eck) go without saying at Moser’s. Individual outfitting and service for clubs, caterers, musicians, etc. are provided at a preferential rate, even for smaller quantities.
In-house production without the expense of middle men, wholesale purchasing from the best producers in the industry, proprietary in-shop fitting, and dispensing with expensive sponsoring present only a few reasons why Moser offers top traditional attire at inexpensive prices. These advantages are passed on directly to the customer by means of Moser’s best price guarantee*.

* Moser’s best price guarantee: In case the customer finds an item purchased at Moser’s at a lower price somewhere else, the difference will be reimbursed.

Altheimer Eck 2

80331 München

Phone: +49 89 23269610